Premium is the New Black

Exclusive. Artisan. Delicious. Premium products are literally on everyone’s lips these days, and Lantmännen Unibake Denmark is part of that trend with the launch of several premium breads for the foodservice, convenience and retail market. The latest addition is a rye bread from Schulstad for the retail market. The bread has been received very well by retailers and consumers, and it is a great example of how the bread business is successfully tapping into the premium trend.