Our mission? Billions of smiling tummies.

This will probably be one of the most unusual mission statements you have ever read. But it really is this simple.

We are proud to be bakers and we want people all over the world to love what we make.

Regardless of our nationality, we eat bread because we are hungry and we eat cakes and pastries to make us happy.

It’s been this way since the dawn of civilisation and always will be.  

So the more customers we supply, in as many countries as possible, the more smiling tummies we will create. And the more successful our business will become. 

Our vision? To satisfy the appetite of the world.

We can only realise such an ambitious mission if we make it our daily goal to do more and more of what we do best: bake tasty bites for people of all ages, cultures and locations.

We need to be a truly global bakery, not just one that’s strong in certain countries. We need bakers on the ground who understand what people enjoy eating, not just a clever supply chain. 

We will need to call upon our global scale, international resources, local insight and a continuous flow of the best talent.

And, once again, the success of this enterprise is based on something very simple: if people love what we bake, they will want to buy from us.