Sandwiches are trendier than ever before, and there is simply no end to the opportunities forvariation using different breads and fillings.

Research reveals that people are snacking more and at different times. Sandwiches are the perfect response to this trend. Fully 71% say that they choose breakfast sandwiches as both lunch and dinner.*

 Source: Technomic Sandwich Consumer Trend Report 2018

Research shows that our diets have a significant effect on our long-term health. Not only does being over or underweight lead to health problems – not eating enough of the right foods in the right balance can do the same. Research also shows that consumers are becoming increasingly more concerned about their health and wellbeing.

Building on our Nordic heritage and knowledge within the entire value chain from field to fork, we want to make sure that our expertise on the health benefits of whole grain and fibre is easily available to the millions of people that enjoy our bread products every day.

The latest additions to our range are specifically designed to ensure you are able to extend your offering conveniently, meaning more operators than ever before can include sweet pastries as part of their menus. Our new range of Danishes is fully baked and ready to serve after thawing, allowing you to reduce preparation time, as well as control costs and wastage.

Loved across the world, our Maple Pecan Plait is more than just a pastry – it’s an icon. With its delicate laminated dough, sweet maple filling, and crunchy pecans, this indulgence has been perfected from our original recipe that set the standard in the bakery world.

Whether served fresh from the oven or enjoyed as part of a premium pastry selection, the Maple Pecan Plait continues to be a staple favourite that delights customers and drives sales.

Taste the original. Share the classic.

Consumers still look for that for higher quality and are willing to pay extra for food and beverages that offer a little extra indulgence. 

For bread, a premium experience is typically related to:

• specific ingredients (speciality flour, superfoods or ancient grains such as spelt, quinoa and chia seeds)
• inclusions such as cranberries, nuts or olives
• bread with a handcrafted appearance

Artisan baking methods such as natural sourdough, slow fermentation and stone baking also add value in the eyes of consumers, and can justify a higher price on many occasions.

What started as a premium upgrade for burgers has now become a must-have on menus worldwide. Soft, golden brioche buns deliver indulgence, visual appeal, and that premium touch consumers crave. And the trend is only growing – now cascading into brioche hot dog rolls, bringing the same richness and upgrade to classic street food.

The premiumisation of bakery is on the rise:

• 62% of consumers say they’re willing to pay more for premium bread and bakery items (Mintel, 2023).

• Brioche has been one of the fastest-growing bread formats in food service, with double-digit menu penetration growth across Europe (Innova, 2024).

From gourmet burgers to elevated hot dogs, brioche is no longer a trend – it’s the new standard in premium bakery.