Street food is shaping the way we eat – bold, spontaneous, and crafted for today’s curious consumer. It’s not just about grabbing a quick bite; it’s about delivering flavour, theatre, and authenticity in every serving.

HOW TO ACTIVATE STREET FOOD TREND IN YOUR RESTAURANT

The street food scene puts on a show that embodies urban thinking and challenges traditional ideas of eating out.

Convenience is a crucial factor to street foods’ success. Because street food offers better, freshly cooked meals fast, consumers are becoming less inclined to eat pre-packed ready-made food in plastic. Instead, they are now searching for more interesting choices.

The great variation of choice is meeting new dietary requirements, especially with options directed towards vegan and plant based diets. Stemming from sustainability concerns, and supported by an innovative use of ingredients, this trend is continuously growing.

The recipe for the best burger bun

Meet successful Swedish restaurant chain Bastard Burgers, which specializes in gourmet burgers. Bastard Burgers opened its first restaurant in Luleå in 2016 and today counts 28 locations with more on the way.

“We have chosen to use Potato Buns. It has a good bite, an airy crumb and a taste that is perfectly balanced for all our burgers. These are simply the best burger buns on the market” says William Engman.

At the same time, it is convenient that it is also suitable for vegans, which makes the taste experience between meat burgers and vegan burgers as similar as possible.


THE 5 TRAITS OF STREET FOOD

ON–THE–GO

It can easily fit into the consumers other plans for the day. Street food is transportable and can be eaten on the move.

ACCESSIBLE

Short, limited menus make choosing easier and faster. Low, affordable prices allow for frequent visits. Street food is in its essence an urban phenomena and makes premium food experiences accessible.

SPONTANEOUS

Street food is a sensory experience, driven by spontaneous cravings. It is ideal to try out new tastes in fun, informal and vibrant settings that require no reservations or planning ahead of time.

DIVERSE

Defined by its great variety of choice and traditional foods from other cultures, street food is perceived as the destination for exploration of new foods with authentic and home-made feel.

SEMI-PERMANENT

Strongly associated with summer, it is a seasonal phenomena, where vendors come and go, continuously offering novelty value. Also, street food can liven up misused urban areas with small pop-up stalls.